Tuesday, January 9, 2007

A bigger gap generation?

With all the goodies being showed during CES, we can clearly see trends for our very close future:

- you have to BELONG to a community
- you have to PARTICIPATE to the community
- it's cool to be an ARTIST now (and to make money!)
- younger generations will really BENEFIT from this new digital power

The trends will really modify communication and marketing targeting younger generations.

On the other hand, having a world ruled by 10-15 year old artists scares me a little bit. I do not really want yu-gi-oh! fans rule creation.

But just have a look on Google top VIP research for 2006 in France and be scared, there are only actors or singers: 50 Cent (singer), Wentworth Miller (actor), Zinédine Zidane (soccer), Cristiano Ronaldo (soccer) ,Ronaldinho (soccer), Diam's (singer), Eva Longoria (actress), Kamini (singer), Rihanna (singer), ParisHilton (Paris Hilton)

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